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Video Premiere: Blackwood’s ‘Purity’

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Single art by Norah Stone

Today Girl Germs is happy to debut a brand new music video from moody, electro-pop artist Blackwood for her song ‘Purity.’

 

Blackwood is the project of Minneapolis-based musician Max Smith. Formerly the bassist in Minneapolis garage-punk enfant-terribles France Camp, Smith took a runaway trip to California in 2013, resulting in a transformed outlook on music and a spookier, more electronic-leaning aesthetic. Inspired by “The Last Unicorn, Sailor Moon, blood, and boys” Blackwood’s eerie pop soundscapes ring reminiscent of artists like Grimes and Purity Ring.

The video for ‘Purity,’ directed and co-produced by Elise Pfau, sees Smith juxtaposed against brooding landscapes, lighting, and architectural lines, all blurred into the narrative driven by distorted vocals and dancing synth lines that confronts a breakup with a not-so-subtle drip of venom. “Basically its like if you wanna leave me just fucking go then,” says Smith. All we know is that with this pop gem in your ears, it’s going to be way easier to get over it.

Stay tuned to Blackwood’s Facebook for upcoming news on new music and shows!

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