It is with great excitement that one of Girl Germs’ sponsors, Proper & Prim, will open up their Minneapolis location at 2743 Lyndale Ave. S on May 29. Proper & Prim, a woman’s clothing boutique, was created In 2010 when Teresa O’day opened the flagship store in her hometown of Fargo. As the business has gained momentum in Fargo, O’day–along with her younger sister Ashlie–have long mused the peripheral idea of opening a second store in Minneapolis (where Ashlie currently lives). This dream will finally come into fruition on May 29, just one day before the Girl Germs Kickoff! The store has built such a following because of both Ashlie and Teresa’s incredible eye for style, which is self-evident in their products. Targeted towards the modern, fashion-forward woman, expect on-trend, always-changing clothing, accessories and shoes with competitive price-points (all under $100). We’re super happy for Ashlie and Teresa and thankful for their support of Girl Germs. Like all of the women surrounding this event, they ROCK, and their stores do too so I think it’s pretty clear where to get an outfit for the show.
Proper & Prim will open May 29 at 2743 Lyndale Ave S. The store will be closed on Mondays, open 11- 7 p.m. Tuesday-Saturday and open 12-5 p.m. on Sundays.
Here is a sneak peek (photo credit: Jules Ameel) of some of the product you’ll find at Proper & Prim uptown: